Audience research

For our audience research we devised a Plan. We would make a questionairre and then voice record the conversation with each person. We used varying range of people with variables like age, gender and general types of people. We showed the song and then answered the questions, the questions related to target market research, what sort of people listen to the music and what age range would listen to it as well.  Below are the 5 separate interviews that were conducted.

Above is our First interview in order to 

Here is Interview Number two

Shooting Schedule

In this i will be describing in more details the different shots and the overall plan for our entire music video.

Shot 1:

• Location Weston College- University Campus.
• Shot type- Master shot, Wide shot
• Action- Performance based shot of an entire band playing (Bass, Guitar, Drums, Singer) Shot will last around 20 seconds
• Date- 18/12/12 Midday

Shot 2:

• Location: Weston College- University campus
• Shot type- Panning shot, Close up or Extreme close up
• Action- Continuing with the performance aspect but with a close up shot off all the band members faces in a panning motion. Shot will last around 5 seconds
• Date- 18/12/12 Midday

Shot 3:

• Location: Hutton - 5 Weston way (My house)
• Shot type- Mid shot of the back, green screen for the mirror
• Action- First theme of narrative, Lead actor (me) looking into a mirror and sees a girl in it instead of him, it is the girl he is thinking about. Shot lasts around 3 seconds
• Date- 

Shot 4

• Location: Hutton - 5 Weston way (My house)
• Shot type- Mid shot, Shot reverse shot
• Action- Close up shot of the "Mirror" and the girl in the camera. Shot lasts around 3 seconds
• Date-

Shot 5

• Location - Hutton - 5 Weston way (My house)
• Shot type- Close up, Shot reverse shot
• Action- Reverse close up shot of the Lead and showing his reaction to seeing the girl in the mirror 
• Date-

Shot 6

• Location - Hutton - 5 Weston way (My house)
• Shot type -
• Action-
• Date-

Shot 7

• Location - Weston college University Campus
• Stot type- 
• Action-
• Date- 18/12/12 Midday

Shot 8

• Location- Weston seafront
• Shot type-
• Action-
• Date-

Shot 9

• Location- Weston College University Campus
• Shot type-
• Action-
• Date- 18/12/12 Midday

Shot 10

• Location- Weston College University Campus
• Shot Type-
• Action-
• Date- 18/12/12

Shot 11

• Location- Weston-Super-Mare: Town Centre
• Shot type-
• Action-
• Date- 

Shot 12

• Location- Weston-Super-mare: Town Centre
• Shot type- 
• Action-
• Date-

Shot 13

• Location- Green Screen- Weston College
• Shot type-
• Action- Explosion
• Date-

Shot 14

• Location Green screen- Weston College
• Shot type-
• Action- Rio de Janeiro
• Date- 18/12/12 Midday

Shot 15

• Location- Weston Super Mare: Town Centre
• Shot type-
• Action- Close up of two People
• Date-

Shot 16

• Clip from Youtube
• Date- 18/12/12 Midday

Shot 17

• Location- Hutton - 5 Weston way (My house)
• Shot type- Low angle shot
• Action- 
• Date-

Shot 18

• Location- Hutton - 5 Weston way (My house)
• Shot type- High angle shot
• Action-
• Date-

Locations

For our music video we will need to use different locations in order to expand our ideas and to showcase our creative aspect. They will be a mixture of interior and exterior locations, each will be specific to our shooting schedule.

Below is the complete list of locations where we will be filming:

A- 5 Weston way- My house, Shot numbers 3,4,5,6,17,18

B- Weston College, Shot numbers, 1,2,7,9,10,

C- Weston Seafront, Shot number 8

D- Weston-Super-Mare town centre. Shot Number 11,12

Above is the Exact locations on a satellite view of the town and the immediate area. These 4 locations should encompass all of our filming. If for any reason we decide to do any other locations at the time of filming, I will update the blog with additional locations.

Michel Maffesoli- Urban Tribes

in 1985 , French sociologist Michel Maffesoli came up with a way of categorising different types of Social groups. He called them "Urban Tribes" which links back to Tribes from the past which were groups of people who shared something in common and banded together. Things like language, traditions, rituals, beliefs and styles of clothing. Urban tribes would link to modern day life but would still follow the basic principles of a tribe. Another word for this is a "Subculture" which follows a similar principle to Urban Tribes in that it is a group who share something. E.g. Ideologies, dress styles, pastimes.

I have been researching different Urban tribes in an attempt to find out which one i belong to and i have concluded that i probably fall under the Gamer Tribe. I think this because i do enjoy video games but i also enjoy films, music and TV which is apparently what the gamer is all about. Also there is no real emphasis on clothing styles which is something which i fall under as well. Now that iv established what I am, I can start to look at the specifics of this , i.e. music videos, practices and other things along those lines.

Below is a mind-map of the subculture as a a whole. It lists what there interests are, what brands they follow and what sort of iconography they hold.

Above is the iconography i decided to do for the Urban Tribe, gamer. It is mainly a mood board of different icons that are recognised by that particular group but also several brands that they recognise as an official part of the tribe.