1. Use of colours and Bright lights is common among most Pop videos. This creates a sense of energy and emotion that the producers like the artists to be put across as colourful and energetic.
2.Close up shots designed to focus our attention on the Artist and not much else. This means that they are packaged as individuals and as artists, as apposed to somebody with musical talent.
3.Use of Vourism is common, mainly in the use of female artists. I think that this is primarily to appeal to the teenage audience and also to make the artists appear how the producers want them to. This will create more appeal and fanbase for the artists and in turn will make more money.
4. Because of its mass appeal, most pop videos are aimed at a teenage and younger audience. Large brands of Music like EMA and Virgin will constantly use Pop videos and aim it at the younger audiences through use of marketing, Music Videos Bieng one of the more dominant forms of Advertising.
5. Different types of pop are aimed at Both Genders. For Females the use of Bright girly colours is common, like the use of Pink and Other Bright Colours. For Males it is use of colourful bu darker colours Like Shades of Blue.
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