Media Textual Analysis

For my textual analysis i am going to use an Indie song. I choose to do this because they generally have a strong sense of narrative which i can comment on and they also have a large creative sense about them which is also interesting to talk about.

The video i am going to use is Arctic Monkeys- Florecent Adolesent Here is that video below.

The reason why i chose to do this video is because it has a strong creative sense about it and it is generally in my mind a good video to analyse. It is a typical example of the Indie Rock genre so is therefore a good one to pick for the genre as a whole.

This is one the opening shot of the video and it presents the Location very well. This shot has been taken from inside a car and shows a journey to this location (which is probebly an old warehouse). Location is always an improtant feature of any music video no matter the genre. For the indie genre it represents otherness, because other genres use more conventional locations, for example hip hop or rap tend to focus on Urban areas as opposed to countryside which is common among indie videos.

In this second shot I have, it in my mind illustrates a Narrative structure. This is a shot of two distinct groups of people having a fight which is a narrative in that somethig is happening. This is a trait present in many Indie videos because they aren't mainstream people dont watch there videos as a means of watching the artists, partially because they aren't well known enough to be recognisable but also because they focus more on the music sense.

In this shot the idea of Costume is emphisised. Here we have a shot-reverse-shot of the two main "factions" in this video. As we can see the one on the right is wearing an elaborate and colourful clown outfit and is in contrast with the other person, because he is wearing dull and ordinary colours, perhaps ment to represent the everyday man. Some indie band have emphasis on elaborate outfits for actors. But they usually dont themselves wear anything other than ordinary. This video is one of the examples of costume playing a key role towards the overall product.

This is an example of Prop because this car has deliberately been put into the video to put emphasis on more of the narrative. Props are an important part of the more wider Mise-en-scene which covers many areas which are crucial to many indie videos (this one included) and gives depth which is what they are trying to go for.

This screenshot is further evidence to support the narrative structure